Privacy Policy

PRIVACY POLICY

Introduction

This Privacy Policy applies to users located in the United States. We currently serve clients in California and may expand nationwide. We do not offer services outside the United States.

At Sisu Life, LLC (dba California Maternity Leave Consulting) ("Company," "we," "us," or "our"), we are committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at www.californiamaternityleave.com (the "Website") and use our services.

By using our Website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website or services.

Information We Collect

Information You Provide to Us

We collect personal information that you voluntarily provide when you:

Fill out forms on our Website
Sign up for services or consultations
Register for webinars or educational content
Book appointments
Subscribe to our newsletter or marketing communications
Contact us via email, phone, or contact forms
Make payments for our services
Complete surveys or provide feedback

This information may include:

Personal Identifiers: Name, email address, phone number, mailing address
Account Information: Username, password, security questions
Commercial Information: Products or services purchased, purchasing history, payment information
Financial Information: Credit card number, debit card number, or other payment account information
Communication Content: Messages, inquiries, and any other information you choose to provide

Information We Collect Automatically

When you visit our Website, we automatically collect certain information about your device and browsing activity, including:

Internet Activity Information: IP address, browser type and version, device type, operating system, pages visited, links clicked, date and time of visit, referring/exit pages, clickstream data
Cookies and Tracking Technologies: Information stored in cookies and similar technologies (see "Cookies and Tracking Technologies" section below)

Cookie Usage Summary: We use both essential cookies (necessary for site functionality) and optional marketing cookies. Users can manage cookies through their browser settings or our cookie banner. For California residents, you may also exercise your right to opt-out of sharing of personal information by using the "Do Not Sell or Share My Personal Information" link on our website.

Geolocation Data: General location information derived from your IP address
Mobile Device Information: When accessing our Website via mobile device, we may collect device type, operating system, and unique device identifiers

Information from Third-Party Sources

We may receive information about you from third-party service providers, such as:

Payment processors
Customer relationship management (CRM) platforms
Marketing and analytics providers

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery & Account Management

Provide, operate, and maintain our Website and services
Process your transactions and manage your account
Schedule and manage appointments and consultations
Respond to your inquiries and provide customer support
Send service-related notifications, confirmations, and reminders

Commnication

Communicate with you about your account and our services
Send you updates, newsletters, and informational content
Provide customer service and respond to your requests
Send marketing and promotional communications (with your consent)

Website Improvement & Analytics

Understand and analyze how you use our Website
Improve, personalize, and expand our Website and services
Develop new products, services, and features
Monitor and analyze usage patterns and trends
Conduct research and statistical analysis

Security & Legal Compliance

Detect, prevent, and address technical issues and fraud
Protect against malicious, deceptive, or illegal activity
Comply with legal obligations and enforce our terms and conditions
Protect the rights, property, and safety of our Company, users, and others

Marketing & Advertising

Deliver targeted advertising and content
Measure the effectiveness of our marketing campaigns
Track consumer preferences to customize our communications

Phone Numbers & SMS Communications

Collection

We may collect your phone number when you voluntarily provide it through forms, service sign-ups, webinar registrations, consultation bookings, or opt-in requests.

Use

We use your phone number to:

Communicate about your account, bookings, or services
Send appointment reminders, confirmations, or service-related notifications
Provide customer support and respond to inquiries
Send marketing or promotional messages only with your explicit consent

Third-Party SMS Providers

We may use trusted third-party service providers (such as SMS platforms, CRM systems, or marketing platforms) to send messages on our behalf. These providers are contractually obligated to use your information solely for providing services to us and may not use it for any other purpose.

Marketing Consent & Opt-Out

You must provide express consent to receive marketing text messages
Standard message and data rates may apply
You may opt out at any time by replying "STOP" to any message or contacting us directly at [email protected]
Opting out of marketing messages will not affect service-related communications

Retention

We retain phone numbers only as long as necessary to fulfill the purposes outlined in this policy or as required by law. You may request that we update or delete your phone number at any time.

How We Share Your Information

We do not sell personal information for monetary consideration. However, we may share limited information, such as website activity and device identifiers, with advertising partners (for example, Meta and Google) to deliver relevant ads based on your interests. This type of data disclosure may be considered 'sharing' under the California Consumer Privacy Act (CCPA/CPRA) and similar state privacy laws. You may opt out of this type of sharing by adjusting your browser settings or by contacting us at [email protected] to submit a 'Do Not Share My Personal Information' request.

We may also share your information in the following limited circumstances:

Service Providers & Vendors

We share information with trusted third-party service providers who perform services on our behalf, including:

Payment processing
Website hosting
Email delivery and marketing platforms
SMS/text messaging services
Customer relationship management (CRM)
Analytics and data analysis
Appointment scheduling systems

These providers are contractually obligated to use your information only to provide services to us and are prohibited from using or disclosing it for any other purpose.

Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of the transaction. We will notify you of any such change and provide choices regarding your information.

Legal Requirements & Protection

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

Comply with legal obligations, court orders, or governmental requests
Enforce our terms and conditions or other agreements
Protect the rights, property, or safety of our Company, users, or the public
Detect, prevent, or address fraud, security, or technical issues
Investigate potential violations of law

With Your Consent

We may share your information with third parties when we have your explicit consent to do so.

Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files placed on your device when you visit our Website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired).

How We Use Cookies

We use cookies and similar tracking technologies for the following purposes:

Essential Cookies: Enable basic website functionality and navigation
Authentication: Verify your identity and maintain your logged-in status
Preferences: Remember your settings and preferences for future visits
Analytics: Understand how visitors use our Website and identify areas for improvement
Marketing: Deliver relevant advertising and track the effectiveness of our campaigns
Security: Detect and prevent fraudulent activity and unauthorized access

Third-Party Cookies

We may allow third-party service providers (such as Google Analytics, advertising networks, and social media platforms such as meta) to place cookies on your device to help us with analytics, advertising, and website functionality. These third parties have their own privacy policies governing their use of your information.

These partners may use cookies for analytics and retargeting ads on Meta and Google Ads. You can opt out of advertising cookies by contacting us or adjusting your browser settings.

Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to:

View and delete cookies
Block third-party cookies
Block all cookies
Clear cookies when you close your browser

Please note that disabling cookies may limit your ability to use certain features of our Website. For more information about managing cookies, visit www.allaboutcookies.org or your browser's help section.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. At this time, we do not respond to DNT signals, as there is no universally accepted standard for how to interpret them.

Data Security

We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

Encryption of data in transit using SSL/TLS protocols
Encryption of sensitive data at rest
Secure payment processing through PCI-compliant third-party processors
Access controls limiting information access to authorized personnel only
Regular security assessments and updates
Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You acknowledge and accept that you transmit information to us at your own risk.

In the event of a data breach that compromises your personal information, we will notify you and relevant authorities as required by applicable law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

The nature of the information collected
The purposes for which it was collected
Legal, regulatory, or contractual obligations
Whether we have an ongoing relationship with you

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

California Residents (CCPA Rights)

Under the California Consumer Privacy Act (CCPA), California residents have the following rights:

Right to Know: Request information about the categories and specific pieces of personal information we have collected, the sources from which it was collected, the purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: Request deletion of your personal information that we have collected, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: Request that we not sell or share your personal information. You may request that we do not sell or share your personal information for cross-context behavioral advertising (for example, retargeting ads on Meta). We do not sell personal information for monetary gain.
Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment.
Right to Correct: Request correction of inaccurate personal information.
Right to Limit Use of Sensitive Personal Information: Request limitation on the use of sensitive personal information (if applicable).

To exercise these rights, please contact us at [email protected]. We will respond to your request within 45 days. We may request verification of your identity before processing your request.

All Users

If you reside in a state with additional privacy rights (such as, but not limited to, Virginia, Colorado, Connecticut, or Utah), you may exercise those rights by contacting us using the information below.

Regardless of location, you have the right to:

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information in certain circumstances
Objection: Object to certain processing of your information
Portability: Request transfer of your information to another service provider
Withdraw Consent: Withdraw consent for processing where we rely on consent

To exercise these rights, contact us at [email protected]. We may charge a small fee for certain requests where permitted by law.

Your Privacy Choices

We do not sell personal information for monetary value. We may share limited information with advertising partners for cross-context behavioral advertising (such as retargeting ads).

You can opt out of this type of sharing at any time by:
• Adjusting your browser or cookie settings to block tracking technologies, or
• Contacting us at [email protected] to submit a 'Do Not Share My Personal Information' request.

Exercising this choice will not affect your access to our website or services.

Third-Party Website and Links

Our Website may contain links to third-party websites, services, or resources that are not owned or controlled by us. This Privacy Policy does not apply to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

If you disclose personal information through public forums, discussion boards, or social media platforms linked from our Website, that information may be collected by third parties, and we cannot guarantee its protection.

Children's Privacy

Our Website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are under 18, do not use our Website or provide any personal information to us.

If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will delete that information promptly. If you believe we may have information from or about a child under 18, please contact us immediately at [email protected].

International Users

Our Website and services are intended for users located in the United States. We do not target, market to, or offer services to individuals outside the United States. If you access our Website from outside the United States, you do so at your own risk and are responsible for compliance with local laws.

If you are located outside the United States, please do not submit your personal information through our Website. We do not process personal information from individuals in the European Economic Area, European Union, United Kingdom, or other jurisdictions with comprehensive data protection laws except as described in this section.

If you are a resident of the European Economic Area, European Union, or United Kingdom and have submitted personal information to us, you may exercise your rights under applicable data protection laws (including GDPR) by contacting us at [email protected].

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will:

Update the "Last Updated" date at the bottom of this policy
Post the revised policy on this page
Notify you of material changes via email or prominent notice on our Website (where required by law)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website or services after changes are posted constitutes your acceptance of the revised policy.

Contact Information:

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Sisu Life, LLC
California Maternity Leave Consulting

Email: [email protected]
Contact: Diane Gatza
Mailing Address: 2447 Pacific Coast Hwy 2nd Flr, Hermosa Beach CA 90254

Effective Date: January 20, 2021
Last Updated: October 2, 2025